For the past 20 years, Video Professor CEO & Founder John W. Scherer has been producing and providing his self-paced tutorials that are used by over eight million people around the world to learn valuable computer skills. In those years, John W. Scherer has utilized the Internet, billboards, newspapers, magazines, television, radio, and more to gain exposure for his Video Professor products. Video Professor is a very recognizable brand in the marketplace, and today you’ll learn how John W. Scherer became famous for teaching people the computer skills they need.

In 1985, before Video Professor existed, home computers were beginning to play a larger role in more people’s lives. At the time, John W. Scherer owned a growing computer sales company, Data Link Research Service, Inc. Computers were so new to most people at the time that many of John W. Scherer’s customers were asking him for support with setting up and using their new computers successfully.

John W. Scherer realized he needed to offer an answer to these customers. As he searched for a suitable training product to recommend, he quickly found that the only way to learn computer skills at the time was to spend hours reading thick, time-consuming manuals. John knew then what we all know now: computers would become as common as telephones or any other necessary home or office equipment. John also knew that if he didn’t find a simple solution for training his customers without manuals, someone else eventually would.

John W. Scherer knew he needed to provide comprehensive computer training that would allow his customers to learn how to use their computers quickly and easily. He wanted this training to be reasonably priced and to give people the flexibility to learn at home or at work. So 20 years ago, John W. Scherer introduced his first computer training tools on videotape to computer owners across the U.S., and Video Professor was on its way to becoming a household name.

John W. Scherer’s Video Professor began selling his computer training videotapes exclusively at trade conventions and in retail outlets, but demand for his groundbreaking Video Professor products was growing. In 1991, John decided to introduce his computer training products to the mass market by producing an infomercial.

The Video Professor infomercial proved to be very successful, and computer users were enthusiastic about being able to order John W. Scherer’s product directly from Video Professor over the phone from the comfort of home. At long last there was a practical way to avoid reading cumbersome, dry computer manuals and taking inconvenient and expensive classes.

By the mid-nineties, John W. Scherer expanded his Video Professor product line and introduced his tutorials on CD-ROM in addition to his tried and true VHS videotapes. At the same time, John became so confident in the effectiveness of his Video Professor computer tutorials that he started offering consumers the chance to try his tutorials for free. John W. Scherer did this because he was confident that once people tried his self-paced tutorials they would always come back to Video Professor for their computer-learning needs. This free offer, backed by a reputable product, has made Video Professor a household name across the country.

Today, John W. Scherer and his extensive Video Professor learning library continue to help people of all skill levels learn the most popular computer operating systems and software programs available. In accordance with John’s never-ending desire to innovate, he also offers Video Professor tutorials online, making them available 24 hours a day, seven days a week to anyone with a high-speed Internet connection.